Sunday, October 20, 2013

KS&L 412: Why Do Clothes Make the Man or Woman? by Tina Erwin

    Why do clothes make the man or woman? Why does what any of us wear matter at all? Why aren’t mini skirts appropriate for the Board Room and why aren’t denim overalls acceptable for sales calls? What is it about style, cut, color, fit, and texture that determine how people perceive us?
       Perhaps the answer lies in the cliché that notes that a picture is worth a thousand words. Whatever we happen to be wearing acts like a motion picture for the person meeting or greeting us. Without realizing it, we are communicating a great deal about ourselves to the person in front of us. The more perceptive the person, the more they can learn about us in even a split second of time.
       Everything we wear acts like a visual clue to who we are, what we believe in and how we perceive ourselves. We live in a world of symbols and we know that we are acutely affected by specific symbols. Every piece of jewelry, cuff link, shirt and shoe is a quiet testimony to who we are.
       Add to this array of symbols, an added facet of expectation. We each have an expectation of what we expect a person in a specific role to look like and actually wear. For example, we may be able to accept that our physician is wearing denim, but only if the denim is below the waist in the form of jeans. We would not have confidence in the man if he walks in wearing bib overalls and a straw hat. Our expectation has to marry what we see for us to begin to trust the person in front of us.
       Excessive makeup, micro-mini skirts, skin-tight sweaters and heavy jewelry would be utterly incongruous for a United States Senator. No one would vote for the woman because she is sending a message that no voter would accept. She is seeking to represent ‘the people’ and that representative, regardless of party, has to be seen as dressing in a discrete, professional manner, one that will engender respect.
       Military uniforms are only about symbols. They are all specifically designed to command respect from everyone up and down the entire chain of command. When one military person even glances at another they can instantly tell if this person is an officer or is enlisted, how long they have been in the military by the strips and/or insignia they are wearing and their branch of service. They can also tell what level of respect to provide based entirely on that person’s uniform, regardless of whether they are male or female. When military salutes are rendered and returned, each military person is reminded that they are only saluting the uniform, not a person specifically. This is most helpful in cases where you have a distinct dislike for a superior. Literally, a military uniform is virtually a personal storyboard.
       Jewelry alone tells us a tremendous amount. Some rings tell us marital status while others reveal how outlandish our personality is. Wearing a Star of David, Christian Cross or Crescent Moon? Obviously you want everyone to know and respect your particular faith. One female former Secretary of State wore specific lapel pins to communicate her level of power and the unspoken messages she deliberately intended to convey. Too much jewelry is a distraction and too little jewelry is austere. Ultimately any item of clothing or accessory worn becomes a question of balance.
       We also need to remember to dress for the job we expect to have. If you ever want to be chairman of the board, CEO, dress the part. Eventually you will see yourself in that position. Command respect by what you wear.
       We would all be wise to consider the very specific, yet subtle messages we are sending when we dress each morning. Our job necessitates what we wear and the messages we are supposed to be sending out [which is why some companies have a very specific dress code]. Our personality determines how we will send that message. Our sense of balance and mood will determine the fine details of our clothing for this or any other particular day. Ultimately, it really is the outer symbol of clothing that portrays who we are on the inside.

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